I'd like to take a second to talk Bettina Liano with you. As a girl with a size 10 hourglass figure, Ms Liano's O JEANS unfortunately haven't been a wardrobe staple since I was about 17 and the curves really set in. Which is a damn shame. BUT...
... this just may all change with the release of the brand new CURVY Fit denim, which, according to the press release, is designed specifically with a "small waist, bigger hips and thighs" twist.
Now I'm assuming the range will be available in their usual sizes (sorry, no plus-size love here!), albeit to work on a body shape other than boyish.
The Bettina Liano CURVY campaign will feature Australia's Next Top Model winner, Tahnee Atkinson, famous for her curvy (at least when pitted against previous O JEANS faces/bodies Jess Hart, Gemma Ward & Nicole Trunfio) silhouette.
The CURVY Fit range will be available in two styles; TBL (true boot leg) and SLIDER (a classic straight leg), both in Indigo rinse stretch denim – the Bettina Liano signature wash.
A hipster Rise ensures a comfortable fit that sits not too high or too low on the waist. More CURVY Fit styles and washes are expected to be released next year.
CURVY Slider and CURVY TBL, RRP
$249 each are available now in Bettina Liano boutiques nationally. Ph: (03) 9539 5100.