Ralph Lauren is teaming up with the Australian National Breast and Ovarian Cancer Centre of Australia for a fashionably good cause.
To celebrate Ralph Lauren Pink Pony 10th Anniversary, the global brand will host national in-store events on Wednesday 13th October at the Ralph Lauren Chadstone, Brisbane and Chatswood stores.
Australian celebrities including Georgina Lewis, Amanda McLeay, Sharyn Ghidella, Natarsha Belling, Natalie Gruzlewski, Nacho Pop, Scott McGregor, Chelsea Butler and Felicity Whelan will join forces with Ralph Lauren to donate their time serving Ralph Lauren VIP guests at three stores in Sydney, Melbourne and Brisbane for an evening of champagne and canapés.
"The national Ralph Lauren in-store event will play a significant role in continuing the 10th Anniversary Pink Pony campaign message and collection awareness to our VIP customers. Furthermore, the event provides a rare and special opportunity for our clientele to interact with some of Australia’s most prominent celebrities who feel passionate about spreading and supporting the Pink Pony campaign that aims to raise much-needed funds and awareness for breast cancer", says Janine Garner, Oroton Group’s Group Marketing Director.
The Pink Pony campaign helps fund Australian Rural Nurse Scholarships and Community Seeding Grants that train rural nurses in breast cancer patient care and facilitates community-based programs for breast cancer patients.
To date, Pink Pony Australia has raised more than $650,000 of which every cent has stayed in Australia to help support local nurses and communities across the country.
The event overview:
Wednesday, 13th October 2010 6:00-8:00pm
Ralph Lauren Melbourne Store – Shop G047, Level 2, 1341 Dandenong Road, Chadstone
Ralph Lauren Brisbane Store – MacArthur Central, Shop GT13, Lower Ground Floor, 259 Queen Street, Brisbane
Ralph Lauren Sydney Store - Shop 13/14, Level 1, Chatswood Chase, 345 Victoria Avenue, Chatswood