With reports saying that Lancome Visionnaire can stave off the ageing process, it's no wonder that hundreds of women are desperate to get a hold of this apparent miracle potion.
The cream which is set to launch here in Australia on the 18th of this month has already garnered a month's long waiting list overseas. Several celebs including the Middleton sisters (who are loyal customers of Lancome) and Emma Watson are amongst the lucky few to try it out.
The Visionnaire beauty serum is said to improve imperfections, tighten skin and eliminate the need for botox.
The magic ingredient? A molecule called LR 2412 which is set to mimic retinoic acid and is prescription only. Retinoic acid helps to improve the skin's appearance by improving the repair and renewal process. Unlike retinoic acid however, Visionnaire does not have any side effects (such as irritation) and can be bought over the counter.
The serum's magic molecule was tested by dermatology specialists Professor Chris Griffiths and Dr Rachel Watson who carried out tests at Manchester University. They found that LR 2412 was so powerful that more than 1 out of 2 women tempted by a cosmetic procedure intended to postpone it after trying the cream.
With claims like this, it's no wonder that women have even pre-paid for the product for fear of it selling out!
Lancome Visionnaire costs $165 (50ml) or $115 (30ml). The Lancome Visionnaire serum will be availble at leading Myer and David Jones stores and selected pharmacies.